I’ve read a lot of books.

 Some with interesting methods for improvement in business or self.

When I find a book that you should read, I’ll share.

Here is one.

Who Cares?

Creating A Culture of Service In Your Business

Scott A. Brown

To misquote Portia, “The quality of customer service, in American Business, is strained” so much so that when we get mediocre service, we are grateful.

Can you imagine if your business provided superb customer service what would happen?

Well, Scott Brown’s book “Who Cares? highlights his ‘Six essentials of service’ that when you understand and implement all of them your customers will cry out, “Mercy! Mercy! I will go nowhere else!”

As Scott says in his first chapter ” The Foundations of Customer Service” “Customer Service is Caring about the people you do business with…caring is the key.”

His emphasis is that you must implement all six. Picking only some of them just won’t work.

He identifies six “Essentials”.

# 1: Vision,

He lists seven elements of vision but, my favorite is                        the second, “Ten things that people who care about  you will do” because those ten are transferable to business.

 # 2: Hiring,

He quotes Walt Disney, ” You can dream, create, design and   build the most wonderful place in the world…But it requires people to make the dream a reality.”  and Brown offers practical insight into the hiring process.

 # 3: Training,

He lists ten elements of training that are critical to                                       creating, ‘Service with a purpose’.

# 4: Communication,

Seven elements of communication and my favorite is the second, “Cherish your Complaints”.

# 5: Recognition,

Five elements and, of course, I like the second, ‘It’s Okay To Have Fun!’

# 6: Revision,

Follows Deming’s ‘Continuous Quality Improvement’ or                              my, ‘Got to keep the plate spinning philosophy’.

I like this book because after thirty years of working with small to medium businesses I am convinced that Scott Brown is right “Caring about your customer (inside and out) is the key!”

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